The event was held to promote Fedrigoni materials in design concepts for brands, including packaging.
In November 2020, Fedrigoni launched Paper Box: the entire Fedrigoni range of papers encompassing nearly 900 different types of paper.
The artwork was exhibited during the Paper Box Experience: a global, hybrid event on 24-25 November.
It featured presentations from each artist about their creative concept and process.
Artists contributing to the Paper Box Experience include:
- Karim Adduchi, illustrator and fashion designer (Benelux), deconstructed the Paper Box to create a miniature couture gown out of fine strips of Fedrigoni paper.
- Annandaniel, creative photography duo Anna Devís and Daniel Rueda (Spain), transformed the collection into an elegant piano using their signature combination of surrealism and humour.
- Fernando Cobelo, illustrator (Italy), remodeled the volumes of the Paper Box into a cityscape, setting the scene to a moment of introspection for two illustrated characters.
- Lois O`Hara, multi-disciplinary artist (UK), contrasted the hard edges of the compendium with an organic and fluid painting style, representing the process and movement of creativity.
- JonOne AKA John Perello, street artist (France), approached the challenge as an energetic performance, highlighting the sensuality of paper through his distinctive graffiti style.
- Wang Yuan, graphic designer (China), drew inspiration from Chinese characters and font design to typographically redesign the Paper Box.
Ambra Fridegotto, social media manager at Fedrigoni UK, said: [Choosing paper is ultimately an act of creativity. From sculptures and couture, to book covers and packaging, the transformative power of paper really is limitless."