UCPACK

UCPACK

Packaging Innovations and Luxury Packaging London 2021 | Start-up unveils new marking tech

2021 11/26

New start-up MagVision will exhibit MagID, a patented marking technology which allows covert, serialised codes to be applied to packaging, at the Olympia show.



The new marking technology for brand packaging, backed by Horizon 2020 funding from the European Commission, sits between RFID and visual codes and uses barcodes printed in magnetic ink.


It has gained traction as an innovative technology which can play a key role in identification, authentication, track & trace and brand protection. The marks are covert and can uniquely identify secure documents, labels or packaging.


According to MagVision, MagID provides an environmentally sustainable alternative to RFID or NFC tags, in a very cost-effective way.


Since it was initially unveiled in 2020, MagID is being tested for different applications with several partners in the UK, Mexico and India. MagVision, formerly part of Inspectron, continues to seek funding to enhance the technology and develop new platforms.


[MagVision is an exciting new venture that will bring covert, sustainable tra

ck&trace within reach of many," said Dr Nathalie Muller, head of innovation, MagVision.