Mars Wrigley UK has announced the removal of the black PE liner from Maltesers boxes, which it says will see 82 tonnes of plastic eliminated annually.
The removal of PE from all Maltesers boxes in the UK means that the box itself will be fully recyclable – the plastic film that covers the box, which is essential to protect the quality of the product within, isn`t currently widely recyclable.
The renowned Maltesers box, as we know it today, was launched nearly 90-years ago in 1930 and today, Britons eat over 180 million Maltesers treats annually – most of which are made at Mars Wrigley`s HQ in Slough.
Adam Grant, general manager, Mars Wrigley UK, said: [At Mars, we take our responsibility for sustainable packaging seriously, and today`s announcement that our iconic Maltesers box is now fully recyclable is another important step in our journey toward packaging that is 100% reusable, recyclable or compostable."