Packaging design agency JDO is launching its own soap brand to highlight hygiene poverty.
JDO said figures show over 14 million people in the UK technically live in poverty, and hygiene has suffered within that.
The design agency has created a personal care concept called `>Soap` – an `ethically-sourced` soap brand to help advocate change through community and cleanliness.
Due to be launched in spring, some of the proceeds of each sale with go to hygiene poverty charities.
With simple elegance and ethical materials, the design for >Soap features a powerful die-cut of a greater-than sign, boldly highlighting the brand`s cause.
The outer packaging is made with 100% recycled card, and the soap itself is wrapped in luxurious paper printed designed with a gold-leaf pattern of abstract soap lather.
Fiona Florence, managing director at JDO, said: [By taking a premium approach to convey the brand`s purpose, the design for >Soap highlights how feeling clean should not be a privilege and that everyone is entitled to dignity. In breaking down the barriers between us and them, >Soap communicates that we are all in this together and that together, we can achieve more. Ultimately, it`s more than a bar of soap – it`s about how we take care of each other."
JDO plans to set up an ecommerce site at first to purchase online when launched; additionally, the agency will be donating its 2020 Christmas fund to The Hygiene Bank https://www.justgiving.com/thehygienebank in the UK as well as The Right to Shower in the US.