Creative new packs for whisky

The box`s solid frame construction features vacuum formings at the top and base into which the bottle is held securely.

It is complemented by a slipcase which slides open to reveal the bottle, creating greater interaction with the brand and a sense of excitement and anticipation for the recipient.

The design also allows the pack to stay open on the retail shelf, with the box acting as a frame to display the bottle and create a strong visual impression.

The overall look of the pack reflects the contemporary image of the whisky, with the use of impactful orange and purple colours and a mixture of flat and fluted foil blocking for decoration.

The foiling matches the details on the bottle, including matching the accent foil colour on the inside frame walls, which further enhances the opening effect as the slipcase slides back.

Particular attention was paid to the printing of the barcode for the box to avoid the white foil pigment spreading and ensure an accurate code that is easy to scan.