The demand for sustainable and 100% recyclable packaging is growing like never before, and this includes in the premium spirits market.
Smurfit Kappa`s new drinks packaging solution, the Smurfit Kappa Eco-Tube, was recently developed to provide a more sustainable paper tube packaging solution which allows the traditional paper tube to be 100% recyclable within normal consumer recycling schemes.
The Eco-Tube, devised under the Smurfit Kappa Better Planet Packaging initiative, means that premium spirit packaging can be fully recyclable, [so companies don`t have to choose between quality and sustainability".
The Smurfit Kappa Composites team recently completed a fully branded, 100% recyclable drinks packaging solution for The Clydeside Distillery, the first that Smurfit Kappa has launched for the whisky market.
[When The Clydeside team first came to us, they wanted the traditional values of tube packaging including strength and shelf presence," explained a Smurfit Kappa spokesperson. [The opportunity to have all this as a fully recyclable option was exactly what they were looking for.
[The packaging for Stobcross was our first branded Eco-Tube launched to market. The finished result is a stylish tube which carefully protects the product and stands out on shelves and in stores. The Clydeside Distillery opted for a design that represents the maritime history of Glasgow, which truly reflects their brand and product."
[Our paper based tube performs in exactly the same way as traditional premium packaging solutions, with no compromising on strength or aesthetics. At Smurfit Kappa, we believe the Eco-Tube is the answer to meeting the ever-changing buying behaviours of consumers. Not only that, but it can assist businesses in meeting their sustainability goals and initiatives."
Stobcross is currently sold in The Clydeside Distillery shop and on the company`s website, and it is planning an international rollout over the coming months.