The Chartered Institute of Marketing has revealed its annual poll of `packaging offenders`, which also shows consumers want more sustainable packaging.
The survey featured 2,000 UK adults, with almost half (48%) saying Amazon is the worst brand for creating excess packaging. Nine percent said Tesco uses too much packaging, followed by eBay at 7%. The remaining companies are Asda (6%), Sainsbury`s (6%), M&S (6%), ASOS (5%), Boohoo (5%) and John Lewis (5%).
The results show that the vast majority (82%) of UK adults believed companies use too much packaging when delivering or selling in-store products. Additionally, 78% want to see more being done by large companies to promote sustainable packaging, up 16 percentage points from last year.
Consumer`s behaviour towards packaging and recycling has also changed significantly in the last 12 months, with the number of people keeping packaging to wrap their own gifts doubling from 12% in 2020, to 25% this year.
Gemma Butler, marketing director and expert in sustainable marketing at CIM, said: [Consumers are far more switched on when it comes to the challenges of excessive packaging, especially plastics, and today`s findings show it`s having an impact on brand association. Companies that therefore refuse to address their product packaging impacts risk damaging not only the planet, but their reputation too."