GPA Luxury has launched a range of biodegradable packaging made from moulded pulp for the luxury cosmetics sector.
luxurypackaging.co.uk
The `Eco-Logic` range has three packs – the first is Butterfly, a container box designed to store multiple cosmetics items.
The company used wet-press technology to craft the moulded pulp insert for this telescoping pack, featuring wet pulp to heated moulds, where it was pressed and dried, resulting in dimensional accuracy and a smooth finish that GPA insists evokes the look and feel of thermoformed plastic.
The exterior was wrapped in black, FSC-certified paper, embellished with a pink and gold floral design.
Further embellishments include gold foil piping around the edges of the lid and a pattern of spot UV butterflies, which continues onto the base of the pack.
All inks used on this pack are sustainably made from soybeans, said GPA, and the adhesives are all white glue, which is water-based, and all foils are recyclable.
GPA is targeting packaging for gift sets, influencer kits and limited-edition product launches.
The second pack in our new range is Leaf, crafted using the same wet-press moulded pulp technique, and utilises soy inks, water-based white glue and recyclable foils.
The exterior was wrapped in FSC-certified paper printed with a botanical design, and once again added subtle embellishments with gold foil.
The moulded pulp fitment was inserted inside, which has been fashioned to hold a small selection of cosmetics products and topped with matte grey card.
Additionally, the Peacock, has a different style to the first two, although it is also been constructed from wet-press moulded pulp and utilises eco-friendly materials like water-based white glue and recyclable foils.
It is crafted as a standing box with a hinged door that opens to reveal three fitments.
It is coated in a deep blue, suede-like material delicately embossed with various patterns, which is also continued onto the interior of the pack, using it to coat the moulded pulp fitments that hold the cosmetics.
GPA Luxury said: [Sustainability goes hand in hand with premium quality. In fact, luxury brands are exceptionally well positioned to deliver sustainable products and packaging – not least because consumers within this sector are willing to pay more."