Sustainable` clothing line of famous brand is marking `Plastic Free July` by calling for more plastic cuts in the fashion garments industry.
Plastic Free July is a key initiative of the Plastic Free Foundation campaigning to reduce plastic waste.
Their brands has made important packaging advancements such as cutting out plastic from the packaging process by using brown paper mailing bags made from sustainable materials that are plant-based and plastic-free and 100% recyclable, reusable and compostable.
Alongside this, the garment bags themselves are `Leave No Trace` bags, that are not only biodegradable and watersoluble, but break down harmlessly to non-toxic biomass in soil and sea.
We are urging brands to substitute plastic for string, which he says is effortless and affordable.
[String is significantly more environmentally friendly than little plastic clips and tags and many would agree it looks better too. We have been using string for a while now to attach our swing tags to our clothing and have got rid of the little plastic clips that are the industry norm. Who needs them? And let`s face it, string looks much better anyway."
Additionally, the switch to organic cotton-which is more sustainable than regular cotton, and is also a member of the global 1% For The Planet movement and gives 1% of its gross annual earnings to environmental non-profits to create a healthier planet and a more sustainable future.